Button Up Media vs Restaurant Suite 360: Comparing Two Restaurant-Only Agencies

Restaurant Suite 360 and Button Up Media get compared a lot, and it makes sense. Both are Miami agencies, both work only with restaurants, and both keep the work in house instead of handing you off to a pile of vendors. If you are trying to choose between us, the marketing pages alone will not settle it, because on the surface they look similar.

So let us be direct about the bias first. We are Button Up Media. This is our comparison, we think we are the better hire for most South Florida restaurants, and we will show our reasoning instead of just claiming it. Every fact about Restaurant Suite 360 here comes from what they publish on their own website as of September 2026, linked below so you can check it.

The real difference is not quality. It is shape. They offer a very broad service list across four Florida markets. We offer a narrower, deeper program in one market, aimed squarely at the channels that put people in your seats.

Button Up Media vs Restaurant Suite 360 at a glance

Here is how the two compare on what owners ask about. The Restaurant Suite 360 details reflect their website as of September 2026.

• Specialization: We work only with hospitality, specifically restaurants, bars, breweries, cafes and coffee shops. Restaurant Suite 360 states it specializes one hundred percent in the restaurant industry and serves quick service, full service, fine dining, franchises, food trucks and ghost kitchens.
• Market: We work in South Florida only, which is Miami-Dade, Broward and Palm Beach. Restaurant Suite 360 mentions serving restaurants in Miami, Orlando, Tampa and Jacksonville, and lists a Miami address.
• Services: We cover social content and short-form video, in-house photo and video production, Google Business Profile and local SEO, websites built to take bookings and orders, and Google and Meta ads. Restaurant Suite 360 lists menu design and restaurant branding, web design, social media, Google Ads, SEO, online ordering, photo and video, and printing for menus, mailers, postcards, signage and packaging.
• Content production: Ours is in house, shot by our Creative Director in your restaurant. Restaurant Suite 360 lists photo and video production among its services.
• Who does the work: With us, the founders, Juan Hernandez and Christian Paula. Restaurant Suite 360 does not publish its team size, so ask who would handle your account.
• Process: Restaurant Suite 360 describes a three-step approach: discovery call, custom strategy, then execution and optimization. Ours starts with a free call with Juan, then a plan tied to one primary goal, then monthly reporting in bookings, calls and orders.
• Contracts: Restaurant Suite 360's site says flexible monthly plans with no long-term commitment, customized to your needs, goals and budget. We do not lock you into a long-term contract either. Get either answer in writing.
• Languages: We work in English and Spanish. Ask any agency directly what they support.

What Button Up Media does

Button Up Media is a South Florida agency built for hospitality and nothing else. Restaurants, bars, breweries, cafes and coffee shops are the only businesses we take on, which is why we do not need a briefing on why a Tuesday is quiet, why a two-week review slump hurts, or why the December to April window changes everything about your calendar.

Our program is deliberately focused on the four channels that move covers. First, social content and short-form video, produced in house in your space rather than sourced from stock or outside creators. Second, Google: your Business Profile, reviews and local SEO, so you show up when someone nearby searches for what you serve. Third, a website that exists to take a reservation or an order, not to win a design award. Fourth, Google and Meta ads with a budget you can actually justify.

Those four pull in the same direction, and we report on them in plain language every month: bookings, phone calls, direction requests and online orders. Not impressions. That focus has produced a 72 to 1 return on ad spend and more than 200 million organic views for local hospitality names including the Rusty Pelican, The Odyssey, Castaway and The Boathouse. You can see the work in our case studies.

And you work with the founders. Juan hosts every intro call personally, and Christian shoots the content. There is no layer of account coordinators between you and the people doing the work.

What Restaurant Suite 360 does

Restaurant Suite 360 is a Miami-based agency that states it specializes one hundred percent in the restaurant industry. Its website says it serves all types of restaurants, including quick service, full service, fine dining, franchises, food trucks and ghost kitchens, and mentions serving restaurants in Miami, Orlando, Tampa and Jacksonville.

Its service list is unusually wide for a restaurant agency: menu design and restaurant branding, web design, social media management, Google Ads, SEO, online ordering, photo and video production, and printing for menus, mailers, postcards, signage and packaging. The site emphasizes handling these services under one roof so owners do not have to juggle multiple vendors, and describes a three-step process of discovery call, custom strategy, then execution and optimization.

On terms, the site indicates flexible monthly plans with no long-term commitment, and says plans are customized based on your needs, goals and budget. Specific pricing and team size are not published, so ask about both.

Why we believe Button Up Media is the stronger hire

Two restaurant-only agencies in the same city, so what actually separates them? Four things.

1. Depth in one market beats reach across four

Restaurant Suite 360 mentions Miami, Orlando, Tampa and Jacksonville. We only work in South Florida. That is not a limitation we apologize for, it is the product. It means we know which Brickell office buildings empty out at 1pm, how Wynwood behaves on a First Friday, how Hialeah searches in Spanish, and what happens to your covers when season ends in April. Local knowledge is not a talking point, it shows up in what we post and who we target.

2. A narrower program, done deeper

We do not print menus, mailers or packaging, and we do not install ordering systems. We are not trying to be your all-purpose vendor. We do four things that fill seats, and we do them at a level that is hard to reach when your service list also covers signage and print. If you want one company for absolutely everything operational, their list is longer. If you want the marketing that brings guests through the door to be genuinely excellent, that is the trade we have made on purpose.

3. Content is made by us, in your restaurant

This is the biggest practical difference in the day to day. Our Creative Director shoots your food, your room, your bartender and your staff. Nothing is stock, nothing is farmed out. That pipeline is why our clients' content has passed 200 million organic views, and why we can turn around a reel for a slow Thursday without a two-week production cycle.

4. You get the founders, in both languages

You are not handed to an account coordinator. Juan runs your account and Christian runs your content, and both of them answer their phones. We work in English and Spanish across posts, review replies and ad copy, because in South Florida a single-language program leaves half the neighborhood out.

Where the two agencies are genuinely similar

To be fair, there is real overlap, and you should know it before you pick.

Both agencies work only with restaurants, so neither needs to be taught the business. Both keep services in house rather than subcontracting the whole program out. Both offer social media, Google Ads, SEO, web design and photo and video. Both start with a discovery conversation and build a plan from your goals and budget, and neither one requires a long lock-in contract. Restaurant Suite 360 additionally covers formats we do not focus on, such as franchises, food trucks and ghost kitchens, and operational pieces such as print and ordering systems.

If your shortlist is the two of us, you are choosing between two restaurant specialists, which is already a better position than most owners are in. Ask us both the same questions and judge the answers.

Questions to ask both agencies before you sign

Take these to both intro calls. The answers will separate us faster than any website can.

• Who shoots my content, and can I see the last three restaurants they shot? Ask whether it is in house or outsourced, and look at the raw work, not a highlight reel.
• Who is my day-to-day contact, and how do I reach them on a Friday night? Get a name and a phone number, not a ticket link.
• What exactly is in the monthly plan, and what is billed separately? Posts, reels, shoots, review replies, ad management fee, ad budget. In writing.
• How will you report, and in what units? Insist on bookings, calls, direction requests and orders.
• Do I own my accounts and content if we part ways? Your profiles and ad accounts should be in your name, on your email.
• Can you show a restaurant like mine, in my neighborhood? Similar size and similar problem, with an owner you can call.

Our longer guide to choosing a restaurant marketing agency in Miami walks through what a strong answer and a red-flag answer sound like for each of these.

How to decide

If you want one vendor to handle print, signage, menus, ordering systems and marketing across several Florida cities, get Restaurant Suite 360 on the phone and ask them to scope it. If your problem is that not enough people in South Florida know you exist, or that your Tuesdays are too quiet, and you want a hospitality-only team producing your content in your own dining room in both English and Spanish, that is exactly what we built Button Up Media to do.

Book a free call with Button Up Media, hosted personally by our co-founder Juan. We will look at your restaurant honestly, tell you what we would change first, and you can hold that up against anyone else on your list. For the wider view, our roundup of South Florida restaurant marketing agencies covers eight firms, including this one.

Frequently asked questions

Which is better, Button Up Media or Restaurant Suite 360?

For a South Florida restaurant, bar or cafe whose main goal is filling seats, we believe Button Up Media is the stronger hire, because we work only in hospitality and only in this market, produce all photo and video in house in your restaurant, work in English and Spanish, and report in bookings, calls and orders with the founders on your account. Restaurant Suite 360 is also a restaurant-only agency and offers a broader operational service list, including menu design, printing and online ordering, across Miami, Orlando, Tampa and Jacksonville. Ask both the same questions and compare the answers.

What is the difference between Button Up Media and Restaurant Suite 360?

The main difference is shape, not quality. Restaurant Suite 360 offers a very broad service list, including menu design and branding, printing, web, online ordering, social, Google Ads, SEO and photo and video, across four Florida markets. Button Up Media is narrower and deeper: social content and in-house video, local SEO and Google Business Profile, a website built to take bookings, and paid ads, all in South Florida only, in English and Spanish, with the founders doing the work.

Are both agencies restaurant-only?

Yes. Restaurant Suite 360 states it specializes one hundred percent in the restaurant industry. Button Up Media works only with hospitality businesses, specifically restaurants, bars, breweries, cafes and coffee shops. Working with a restaurant-only agency usually means less time explaining how your business works and more time on strategy built for hospitality.

Does Restaurant Suite 360 require a long-term contract?

Their website indicates flexible monthly plans with no long-term commitment, and says plans are customized based on your needs, goals and budget. Button Up Media also does not lock clients into long-term contracts. Whichever agency you choose, get the term, the notice period and the exit conditions in writing before you sign.

Which agency handles printing and menu design?

Restaurant Suite 360 lists menu design, restaurant branding and printing for menus, mailers, postcards, signage and packaging among its services. Button Up Media does not offer print production. We focus on the channels that bring guests in: content and video, local search, your website, and paid ads.

Who produces the photo and video at each agency?

Button Up Media produces all photo and video in house. Our Creative Director, Christian Paula, shoots in your dining room and kitchen, which is why the content looks like your restaurant rather than stock imagery, and it is the engine behind more than 200 million organic views. Restaurant Suite 360 lists photo and video production among its services. Ask either agency who physically holds the camera and to see their last few restaurant shoots.

How do I get started with Button Up Media?

Book a free call at buttonupmedia.com/contact. We will ask about your restaurant, what is working and where you are stuck, then walk you through exactly how we would approach it. Every call is hosted personally by our co-founder Juan, in English or Spanish, with no long contract and no hard sell.

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If this was useful and you would rather hand it off, book a free strategy call and we will build a plan around your specific restaurant.