Data Privacy Policy
Last Updated: May 26, 2026
Button Up Media ("we," "us," or "our") operates the website buttonupmedia.com and associated marketing technology services. This Data Privacy Policy describes how we collect, use, store, and protect information when you use our services, including integrations with Meta Platforms (Facebook, Instagram, and Meta Ads).
1. Information We Collect
1.1 Information You Provide
- Contact information (name, email, phone number, business name)
- Account credentials for connected social media platforms
- Content you create through our services (posts, ads, media)
- Business information for advertising campaigns (budgets, targeting preferences)
1.2 Information from Meta Platforms
When you connect your Meta (Facebook/Instagram) accounts to our services, we may access:
- Page Data: Page name, category, follower count, posts, comments, messages, and page insights/analytics
- Instagram Data: Profile information, media posts, comments, stories, insights, and follower metrics
- Ads Data: Campaign performance, ad spend, audience insights, conversion data, and ad account information
- Messaging Data: Messages sent and received through Facebook Messenger and Instagram Direct (only when managing conversations on your behalf)
1.3 Automatically Collected Information
- Device information and browser type
- IP address and approximate location
- Website usage data and analytics
- Cookies and similar tracking technologies
2. How We Use Your Information
- Managing and publishing content to your Facebook Pages and Instagram accounts
- Creating, optimizing, and reporting on advertising campaigns
- Providing analytics and insights about your social media performance
- Managing customer interactions and messages on your behalf
- Improving our services and developing new features
- Communicating with you about our services
- Complying with legal obligations
3. Meta Platform Data Usage
3.1 Purpose Limitation
Data obtained from Meta Platform APIs is used exclusively for:
- Providing the social media management services you have explicitly requested
- Managing advertising campaigns on your behalf
- Generating performance reports and analytics you have requested
3.2 Data We Do NOT Use Meta Data For
- Selling or renting data to third parties
- Using data for purposes unrelated to providing our services
- Building independent user profiles beyond what's needed for our services
- Providing data to data brokers or information resellers
- Using data for surveillance or discrimination purposes
3.3 Meta Platform Data Retention
We retain Meta Platform data only as long as necessary to provide our services to you. Upon termination of services or at your request, we will delete all Meta Platform data within 30 days, unless retention is required by law.
4. Data Sharing and Disclosure
We do not sell your personal information. We may share information with:
- Service Providers: Third-party services that help us operate (hosting, analytics), bound by confidentiality agreements
- Meta Platforms: As necessary to provide services through their APIs (publishing content, managing ads)
- Legal Requirements: When required by law, legal process, or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption in transit (TLS/SSL) and at rest
- Access controls and authentication requirements
- Regular security assessments and monitoring
- Secure token storage for API credentials
- App Secret Proof verification for all Meta API calls
6. Data Deletion and Your Rights
6.1 Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for data processing
- Disconnect your Meta accounts from our services at any time
- Request a copy of your data in a portable format
6.2 Data Deletion Requests
To request deletion of your data:
- Email us at privacy@buttonupmedia.com
- We will process deletion requests within 30 days
- You may also disconnect our app from your Meta account via Facebook Settings → Apps and Websites
6.3 Meta Data Deletion Callback
When you remove our app from your Facebook account, we receive a data deletion callback from Meta and will automatically delete all associated data within 30 days.
7. Cookies and Tracking
We use cookies and similar technologies for:
- Essential site functionality
- Analytics and performance measurement
- Advertising and remarketing (with your consent)
You can manage cookie preferences through your browser settings or our cookie consent banner.
8. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
9. International Data Transfers
Your data may be processed in the United States. By using our services, you consent to the transfer of your information to the United States, where data protection laws may differ from those in your jurisdiction.
10. Changes to This Policy
We may update this policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date.
11. Contact Us
12. Meta Platform Compliance
Our use of Meta Platform data complies with: