Button Up Media vs Slique Media: Which Restaurant Social Media Agency Should You Hire?

If your Instagram feels flat and you are looking for help, Slique Media and Button Up Media will both show up on your list. Both do restaurant social media, both produce content, and both talk about hospitality experience. The difference is how far the work goes after the post goes live.

Fair warning about the bias: we are Button Up Media. This is our comparison and we believe we are the better hire for most South Florida restaurants. But we are not going to make anything up about Slique Media. Everything below comes from their own website as of September 2026, and we have linked it so you can read it yourself.

The short version: Slique Media is a social and content studio with long-standing hospitality experience, sold in packages on twelve-month terms. We are a hospitality-only agency that treats social as one of four connected channels, alongside Google, your website and paid ads, with no long lock-in and no industry other than yours.

Button Up Media vs Slique Media at a glance

Here is how the two compare. The Slique Media details reflect what their website states as of September 2026.

• Focus: We work only with hospitality: restaurants, bars, breweries, cafes and coffee shops. Slique Media says it has been a go-to social media partner for restaurants and hospitality for over a decade, with the skills to thrive in any industry.
• Services: Slique Media lists social media marketing across Instagram, Facebook, TikTok and Yelp, community management, content creation and analytics, influencer marketing including sponsored content, media events and ambassadors, content production such as photography, videography and reels, creative and branding, and paid advertising including Meta ads. We cover social content and short-form video, in-house photo and video, Google Business Profile and local SEO, website design built to take bookings and orders, and both Google and Meta ads.
• Google and local search: Slique Media's published service list does not mention Google Business Profile, local SEO, Google Ads or website design. If you need those, ask them directly. For us they are core, because that is where a hungry person two blocks away is looking.
• Contract terms: Slique Media lists two packages, Signature and Premium, each marked with a twelve-month term. We do not require a twelve-month lock-in to start.
• Market: We work only in South Florida. Slique Media does not state a service area on its homepage, so ask where their team is based and who covers your market.
• Languages: We work in English and Spanish across content, review replies and ads. Ask any agency what they support.
• Who does the work: With us, the founders, Juan Hernandez and Christian Paula. Slique Media does not publish its team structure, so ask who would run your account.
• How success is measured: We report bookings, phone calls, direction requests and online orders. Ask any social-first agency how their reporting connects to those numbers rather than to engagement alone.

What Button Up Media does

Button Up Media is a South Florida agency built only for hospitality. Restaurants, bars, breweries, cafes and coffee shops are the only clients we take, and we keep the whole program in house.

Social is a big part of it. We shoot your food, your room and your staff ourselves, we cut short-form video for Instagram and TikTok, and we reply to comments and reviews in English and Spanish. That work has passed more than 200 million organic views, and on one client alone, Brewing Buddha, 40 million. But we do not stop at the feed, because a reel that gets seen by a hundred thousand people and does not lead anywhere is a hobby, not marketing.

So we connect it. Your Google Business Profile and local SEO get you into the map results when someone nearby searches for what you serve. Your website is built to take a reservation or an order in two taps, not to look pretty and dead-end. And paid ads on Google and Meta put your best content in front of people who are choosing where to eat tonight, which is how we have hit a 72 to 1 return on ad spend.

We have done this for local hospitality names including the Rusty Pelican, The Odyssey, Castaway and The Boathouse, and you can see the work in our case studies. Every month you get a plain-language report on bookings, calls and orders, from the founders who did the work.

What Slique Media does

Slique Media is a social media and content agency. Its website says that for over a decade it has been a go-to social media partner for restaurants and hospitality, with the skills to thrive in any industry.

Its published services cover social media marketing across Instagram, Facebook, TikTok and Yelp, including community management, content creation and analytics; influencer marketing, including sponsored content, media events and brand ambassadors; content production such as photography, videography and reels; creative development and branding; and paid advertising, including Meta ads and promotional campaigns.

On packaging, the site lists two named plans, Signature and Premium, each marked with a twelve-month term. Dollar amounts, team size and service area are not published on the homepage, so those are worth asking about on a call. Influencer and media-event work is a visible strength in their offering, and if a launch party with creators in the room is what you are picturing, it belongs on your list of questions for them.

Why we believe Button Up Media is the better hire

This comes down to four differences that show up in your bank account, not just your feed.

1. Social that connects to a booking

A restaurant does not have a content problem, it has an empty-table problem. Content is one way to fix it. So when we shoot a dish, that asset also goes on your Google Business Profile, into your website's gallery, and into a paid ad aimed at people within a few miles who are deciding on dinner. One shoot, four jobs. A social-only engagement leaves the other three to you or to another vendor.

2. No twelve-month lock-in

Slique Media's published packages carry twelve-month terms. We do not ask for that. We would rather earn the next month than hold you to a year, especially in a business where a slow season can change what you can spend. If you are comparing us, get both terms in writing, including notice periods and what happens to your content if you leave.

3. Hospitality only, not any industry

Slique Media says it can thrive in any industry. That is a real strength for a brand that wants range. For a restaurant, we would argue the opposite is what you want: a team whose entire body of work, all of its instincts about timing, seasonality, reviews and menu pushes, comes from restaurants and bars. We do not work with anyone else, so there is no learning curve on your dime.

4. Local, bilingual, and the founders on your account

We are in South Florida, so we can be in your restaurant this week rather than coordinating a shoot remotely. We work in English and Spanish, which in this market is half your guests. And you deal with Juan and Christian directly, so when a post needs to go up before Friday service, you text a founder.

Where Slique Media and Button Up Media overlap

To be straight with you, there is a lot of common ground, and you should weigh it.

Both agencies produce photography, video and reels. Both manage day-to-day social, including comments and community. Both run Meta ads. Both have hospitality experience, and Slique Media's site points to more than a decade of it. Their influencer and media-event capability is a clear part of their offering, and we do influencer collaborations as part of a broader program rather than as a standalone specialty.

If your only goal is a bigger, better-looking social presence, you will find capable hands on either side. If your goal is more people walking in on a Tuesday, ask both agencies to explain exactly how a post becomes a booking.

Questions to ask both agencies before you sign

Same questions, both calls. Compare the answers side by side.

• What is the contract term, and how do I get out? Twelve months is a long time to be wrong. Get the term, the notice period and any cancellation fee in writing.
• Who shoots my content, and how often are they physically in my restaurant? Ask for a shoot cadence, not just a posting cadence.
• Do you handle Google Business Profile, local SEO and my website, or only social? If only social, ask who is doing the rest, because someone has to.
• How does your reporting connect to bookings, calls and orders? Engagement is a means, not the result you are paying for.
• Do I own the photos, videos and accounts if we part ways? Get content ownership and account ownership confirmed in writing.
• Can I see a restaurant like mine and call the owner? References beat portfolios.

Our full guide to choosing a restaurant marketing agency in Miami covers what a strong answer sounds like for each of these, and what should make you pause.

How to decide

If you want a dedicated social and influencer studio and you are comfortable with a twelve-month commitment, put Slique Media on your call list and ask them the questions above. If you want social content that is wired into Google, your website and your ads, from a team that works only with hospitality, in both languages, with no long lock-in, that is what we do every day.

Book a free call with Button Up Media, hosted personally by our co-founder Juan. We will look at your current social, your Google listing and your website, and tell you honestly what we would fix first. If you want the wider landscape, our roundup of South Florida restaurant marketing agencies compares eight firms, including this one.

Frequently asked questions

Which is better for restaurant social media, Button Up Media or Slique Media?

For a South Florida restaurant, we believe Button Up Media is the better hire, because we work only with hospitality, shoot your content in house, and connect social to your Google Business Profile, your website and your paid ads so a view can turn into a booking, all with no twelve-month lock-in and in both English and Spanish. Slique Media is a social media and content agency that says it has partnered with restaurants and hospitality for over a decade, with influencer and media-event work as a visible strength, and lists its packages on twelve-month terms. Ask both agencies how a post becomes a booking and compare the answers.

Does Slique Media require a twelve-month contract?

Slique Media's website lists two packages, Signature and Premium, each marked with a twelve-month term. Button Up Media does not require a twelve-month lock-in to get started. Whichever agency you choose, get the contract term, the notice period and any cancellation fee in writing before you sign.

What services does Slique Media offer?

According to its website, Slique Media offers social media marketing across Instagram, Facebook, TikTok and Yelp, including community management, content creation and analytics; influencer marketing with sponsored content, media events and ambassadors; content production including photography, videography and reels; creative development and branding; and paid advertising including Meta ads. Its published list does not mention Google Business Profile, local SEO, Google Ads or website design.

Is social media enough to fill a restaurant?

Rarely on its own. Social builds awareness and desire, but most diners decide with a search, a map, a reviews page and a booking or ordering link. That is why Button Up Media pairs social content with Google Business Profile and local SEO, a website built to take bookings and orders, and paid ads on Google and Meta. If you hire a social-only agency, plan for who handles the rest, because someone has to.

Do both agencies work only with restaurants?

Button Up Media works only with hospitality businesses: restaurants, bars, breweries, cafes and coffee shops. Slique Media says it has been a go-to social media partner for restaurants and hospitality for over a decade and that it has the skills to thrive in any industry, so it is not restaurant-exclusive by its own description.

Who shoots the content at each agency?

Button Up Media shoots everything in house. Our Creative Director, Christian Paula, films in your dining room and kitchen, which is why the content looks like your restaurant, and it is the engine behind more than 200 million organic views. Slique Media lists content production including photography, videography and reels among its services. Ask either agency how often a camera will actually be in your restaurant each month.

How do I get started with Button Up Media?

Book a free call at buttonupmedia.com/contact. We will look at your social, your Google listing and your website, tell you what we would fix first, and explain exactly how we would work. Every call is hosted personally by our co-founder Juan, in English or Spanish, with no long contract and no hard sell.

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If this was useful and you would rather hand it off, book a free strategy call and we will build a plan around your specific restaurant.